This Privacy Policy explains how Apex AI collects and uses personal data when you use apexaiuk.com or contact us.
Who we are
Apex AI, Unit 35, Stafford Drive, Shrewsbury SY1 3FE, United Kingdom. We are the controller of the personal data described here. Contact: ash@apexaiuk.com.
What we collect
- Information you give us through the demo or contact form: your name, work email, company, phone number (optional) and your message.
- Technical information such as your IP address and basic request logs, created automatically by our hosting provider to deliver and secure the site.
- Cookie data as described in our Cookie Policy.
How we use it
To respond to your enquiry and arrange a demo, to provide and improve our services, to keep the site secure, and to meet our legal obligations.
Lawful basis
We rely on your consent when you submit the form and when you allow optional cookies, and on our legitimate interests in responding to enquiries, running and securing our website, and growing our business in a way that respects your rights.
Sharing
We do not sell your data. We share it only with service providers who help us run the site and respond to you, such as our hosting and form providers, under appropriate agreements. We may disclose data where required by law.
Retention
We keep enquiry details only as long as needed to deal with your request and for a reasonable period afterwards, then delete them.
Your rights
You have the right to access, correct, delete or restrict your data, to object to processing, and to data portability. You can withdraw consent at any time. To exercise any of these, email ash@apexaiuk.com. You also have the right to complain to the Information Commissioner’s Office (ico.org.uk).
International transfers
Some providers may process data outside the UK. Where they do, we rely on appropriate safeguards such as adequacy decisions or standard contractual clauses.
Changes
We may update this policy from time to time. The date above shows the latest version.
This page is provided as a general template and is not legal advice. Please have it reviewed against your specific circumstances before you rely on it.